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CG COMMERCIALS

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Beats Studio Buds Product Animation

Our team at Sktch Studios created this amazing Beats Studio Buds Product Animation as a personal project. We experimented with a lot of art-styles before deciding to go ahead with this modern, bright and punchy theme. Feel free to drop your comments below!

Scenes

The Beats Studio Buds Product Animation consists of various different scenes which have been designed to showcase the amazing features of the product. Each scene highlights the premium quality of the earbuds.

Transitions

We use multiple different techniques to achieve smooth transitions between the shots. All the shots are matched using either an object or speed and movement. These transitions help maintain the flow of the video and keeps the audience engaged.

Dynamics

Dynamic Simulations like Rigid-Body Simulations, Soft-Body Simulations & Cloth Simulations played a huge role in demonstrating the features of the Beats Studio Buds.Dynamic Simulations help in keeping the product animation interactive and engaging.

Post Processing

The process of post-editing brings out the final details of the shot. We used After Effects for compositing and color grading the shots for Beats Studio Buds Product Animation. Post processing is essential to add that extra punch to the scenes. Below are some before (left) and after (right) results.
 

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Earbuds Post Processing 2B.png

Multi Platform Compatibility

It is very important to design the shots in such a way that they can be used on various different social media platforms which require different sizes. These things are key when you want to market the product across different audience sets. That is why we made this Beats Studio Buds Product Animation in multiple different dimensions.

Inspiration

For this Beats Studio Buds Product Animation, we collected various images from sources such as Pinterest, Behance & Google Images. This helped us in visualizing the design style of the video and its shots. We also went through a lot of videos of other products to get an idea about the motion styles which can be used.

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Scene-Idea Board

We then created a Scene-Idea Board which consisted of various scenes which we sketched out as per the beats of the track. We then utilized this board as a base for all the shots that we created. As always, we improvised a lot during the production phase in order to ensure a perfect fit.

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Softwares

We used Cinema 4D to animate and simulate the shots for the Beats Studio Buds Product Animation. Then we used Octane render to professionally light the scenes while also giving realistic materials to the objects. Finally Adobe Photoshop and Adobe After Effects were used to composite and compile the scenes.

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